Why Hygiene Awareness is Driving the Home Care Product Market
The home care product market plays a vital role in maintaining cleanliness, hygiene, and overall well-being within households. It includes a wide range of items such as surface cleaners, laundry detergents, dishwashing products, and air fresheners. Rising health awareness and the importance of hygiene have been key drivers of growth.
Consumers today are more conscious about the safety and effectiveness of the products they use. Eco-friendly, non-toxic, and antibacterial home care products are gaining popularity as people prioritize both health and sustainability. In addition, premium products that save time and effort are attracting busy urban consumers.
With consistent innovation and rising demand across all demographics, the home care product market is expected to remain a cornerstone of household essentials.



